PATRI ARTISAN STREET FOOD
Menu and Website Redesign
Patri Street Food is an Indian street food restaurant in Ealing, West London. They are a fun and modern brand trying to show people the depth and variety of Indian food.
Brief:
Redesign the menu and website to provide consistency whilst maintaining the playfulness of the brand. Sticker design for food packaging.
Deliverables:
A3 Menu | Website Design | Stickers
Old Menu
Menu Redesign
Using the template and the assets from the old menu, I had to design a new and improved menu. I changed the layout so that it was easier to navigate and added in QR codes to videos of the food to make it more interactive.
The drinks menu seemed quite plain, so I wanted to added illustrations and fun facts to make it more exciting to read.
Web Design
The original website did not have consistency and lacked depth of the story that people knew of the restaurant. My plan was to add a more personal touch to the website so people could feel a sense of the brand.
Using the same illustrations and assets from the menu, I was able to create a consistent style across both mediums.
Stickers
I was also briefed on creating stickers for the food packaging. I wanted the playful personality of the restaurant to come through with bright colours and typography.
