PATRI ARTISAN STREET FOOD
Menu and Website Redesign
Patri Street Food is an Indian street food restaurant in Ealing, West London. They are a fun and modern brand trying to show people the depth and variety of Indian food.
Brief:
Redesign the menu and website to provide consistency whilst maintaining the playfulness of the brand. Sticker design for food packaging.
Deliverables:
A3 Menu | Website Design | Stickers
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/38ea19cc-5cb3-48c1-80d2-5c55d6da869b_rw_3840.jpg?h=3420fc15c2bcb8e04c71216c4f72f158)
Old Menu
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/bccc2fb2-4fcf-4343-a52b-6f1444508798_rw_3840.jpg?h=34edd792fe7fd9e4855d9d1474641cb4)
Menu Redesign
Using the template and the assets from the old menu, I had to design a new and improved menu. I changed the layout so that it was easier to navigate and added in QR codes to videos of the food to make it more interactive.
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/ec73d4d5-c1f2-429c-a1f9-db7b7dc5f1dc_rw_3840.jpg?h=2ab1ec3cb48b9b5e2e163a86b801d16e)
The drinks menu seemed quite plain, so I wanted to added illustrations and fun facts to make it more exciting to read.
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/8c02d40e-d2f9-4547-ac6f-bff792d1bdd7_rw_3840.jpg?h=a26ead7125cae13c76ba750f076a85d4)
Web Design
The original website did not have consistency and lacked depth of the story that people knew of the restaurant. My plan was to add a more personal touch to the website so people could feel a sense of the brand.
Using the same illustrations and assets from the menu, I was able to create a consistent style across both mediums.
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/cc6dc36d-6b21-4ac6-8e9a-3e6df5b1907a_rw_3840.jpg?h=8152d656c36c5a7208d46ef5e51a0fd8)
Stickers
I was also briefed on creating stickers for the food packaging. I wanted the playful personality of the restaurant to come through with bright colours and typography.
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/a12f8bb5-1465-4c3a-8321-95437de8c0eb_rw_1920.gif?h=abe4de50c40bf6bd31ae23abb20aac8c)