MEUS PRACTICE
Social Media Assets & Campaigns
MEUS, now Daily Five, is a men’s mental health and wellbeing platform which allows their users to MOVE, CONNECT and REFLECT in bitesize 5-minute sessions.
Brief:
Build the brand’s following and translate their messaging through social media.
Deliverables:
Social Media Assets | Photo retouching | Email Campaigns
Showreel
Instagram Feed
Social Media Campaign
MEUS were hosting an event to connect with the local community, where their offices were based. Being in Hackney Wick, the event would invite local graffiti artists and artists to come down and create their own pieces around Hackney Wick.
Whilst thinking of the design of the campaign, I wanted to create something that linked the style of graffiti and MEUS' branding. Creating a logo in the style of a classic graffiti type and creating an animation to reveal it, I had my basis of the campaign.
Building on the orange and black theme, I created flyers that used Hackney Wick's iconic station to reference the location and made it orange in reference to "painting the town orange."
With over 30 artists coming down to Hackney Wick, I played on the style of a music festival type reveal for the socials. Giving a taste of who the artists were as well as blending in our branding too.
