LIME
OOH Campaign
Lime, the iconic bicycle hire brand, were coming out with a campaign to tackle the epidemic of people running red lights on their Lime bikes. This was a build on their campaign around bike and road safety.
Brief:
Design posters to promote the campaign.
Deliverables:
Poster Print Ready Files
With a logo and initial mockup designed by their creative director, I was tasked with expanding this design to create a series that would be placed together and separately around London.
I explored the different ways signage/lines appear on the roads in London to keep the consistency of the road style but not to make it look the same throughout.
Working with the printers, we were able to create this guerrilla style campaign with a tight turnaround and ensure consistency throughout all of the posters.
