INFINITY BRA
University Project
A bra is more susceptible to being replaced after a short period of time, due to the fact that it is worn every day. This leads to it becoming obsolete and having to be thrown away.
Brief:
The Infinity Bra is a solution to this problem. It is a modular bra that can be disassembled and replaced through a closed-loop system. This prolongs the life of the bra, instead of it being thrown away or kept at the back of the wardrobe.
Deliverables:
Logo Design | Imagery | Packaging | Web Design
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/4ec5ada5-4ccb-49cf-99ae-6b90f2d0eefd_rw_3840.jpg?h=70056259938c73fd248b253e9c38673b)
Logo Design
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/15b19da4-28eb-4d50-ad10-d73cda93ce75_rw_3840.jpg?h=5d4c02348ccffaadbd541e5d1801b57f)
Imagery
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/e93301f9-bf42-4a7f-95cc-f7e3af5c1e44_rw_3840.gif?h=00538aa8ae1a89fe4f3cda682feefcf0)
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/0d71cf74-8118-45cb-9fbb-22c4fa381bd6_rw_3840.jpg?h=2532d1da49cb1f263a4095e59d9e512a)
Packaging Design
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/c3d90706-0f34-4680-9e19-be1ef38f3dd3_rw_3840.jpg?h=abe8bc32364f02bf95e10af2b447cb81)
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/ddc92387-c961-4aa4-88c5-b150fd56211f_rw_3840.jpg?h=fd8285ee24955d06d41ccedc0e854737)
To ensure a fully circular system the bra would be delivered in a recycled cardboard box. The user can turn it inside out for any returns immediately or for any future returns.
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/9e64f3fc-ae50-4fb5-a046-65ed88fa139d_rw_1920.jpg?h=3b84d592acf5d59455b6a11f431f53dc)
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/6bff2e66-9e52-4a38-bfe3-de7f73b82051_rw_1920.jpg?h=7c35830d4f44eb25169a9ffcc566f759)
Web Design
![](https://cdn.myportfolio.com/d03abc85-f364-48c5-a889-970aa6287e89/8f72a6b7-1d70-40ea-8215-0f49c7e08b45_rw_1920.jpg?h=603653ddb0c5f6a28ea12f296b437208)